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Teaching Kids to Love Veggies Can Drive Future Demand
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Teaching Kids to Love Veggies Can Drive Future Demand


With the world population estimated to reach 10 billion by 2050, it is obvious there will be huge demands for food to feed these numbers, meaning a massive challenge. However, this also means there will be more opportunities to educate the new generation of kids on healthy eating, helping drive future demand for vegetables.

What we have at the moment is a chance to teach kids healthy eating habits that will inform what they consume in the future. This method will make not only make them fitter but also have profound consequences for the future of the planet.

Feasible Methods

Raising kids to become more knowledgeable about their food choices and conscious of the veggies’ benefits is a good place to start, but veggies are not always their favorite. Still, there are a few techniques we can use.

Home-made meals that involve the kids in preparing and even cooking certain meals can expose them to veggies and related recipes. This will not only help them feel more familiar with vegetables, but it will also provide them with more cooking options.

When vegetables are acquired locally, they are of higher quality and likely to be healthier, increasing demand while minimizing environmental effects. Teaching future generations about the benefits of eating vegetables can help to develop local and worldwide markets since they may become future customers.


Moreover, growing a garden raises kids’ interest effectively and helps them take responsibility for their own food. Cooking veggies together can also build memories around gatherings, building an emotional attachment to healthy food. When buying veggies, kids can engage more with their meals.

On a larger and more structural scale, more fruits and vegetables should be included in school lunches. However, the difficulty is always how to tackle kids’ aversion to veggies on such a grand scale when it’s such a challenge managing it at home. Schools should be creative with how they go about food choices through either tasty recipes, serving them along with kids’ favorites, or substituting processed snacks with delicious fruits and vegetables. Another challenge with improving school meals is cost.

Hopefully, the logic is that when kids learn these healthy habits, they will take them into adulthood, driving the demand for vegetables in the long run. Even more crucial is probably investing in the growth and supply of vegetables because if they’re readily available, that’s a great place to start.

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