An eco-label is a label manufacturers print on their packaging to demonstrate that their product is environmentally friendly. The Eco-label program in the European Union is intended to give industry incentive to behave in a more environmentally responsible manner. The program is supposed to assist consumers in making purchasing decisions and to reward producers of “green” goods by helping increase their market share. To obtain an Eco-label valid for three years, manufacturers or importers must apply to the competent body in the member state in which the product is either manufactured or imported. That competent body will, in turn, circulate the company’s application to other EU countries to obtain EU-wide approval.