Export Selling

Basically, there are two methods of export selling – direct and indirect. For direct exporting, the firm makes its own arrangements either within the existing selling apparatus or by setting up a separate and different department/ company to handle export transactions. In case of indirect exporting, the firm sells through an intermediary like merchant – exporters, Export Houses, Export Consortia/Marketing Groups, and Trading Corporations – Central and State.

Though the choice between the two methods of selling depends upon different considerations, the most important being the amount of money and the effort one wants to put in. It may some times be advisable to operate through agencies.