The eco label was intended to encourage sustainable production and consumption by creating awareness among consumers of the environmental effects of everyday products. Its objectives are:
To promote the design, production, marketing and use of products which have a reduced environmental impact during their entire life cycle.
And to provide consumer with better information on the environmental impact of the products.
The purpose of eco-labels is to assist the consumer who wants to choose environmentally preferred products. They are particularly prevalent in Northern Europe where there are currently a number of eco-label schemes up and running.