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< Back to questions :: Q&A / Export / Food and Agricultural Produce

Branding a country of origin

Food and Agricultural Produce
From India
To United Kingdom
359 views / 5 experts
Ehsan A.
Nov 01, 2021

What are the rules for branding a country of origin when exporting and selling globally? Can I use ‘Made in Delhi’ instead of ‘Made in India’?

1 answer

Nov 01, 2021

That’s a good question. First and foremost, you must understand that ROO is not branding, but rather a declaration of country of origin.

Trade pacts, quotas, tax brackets, and restrictions are all negotiated and implemented on a country-by-country basis.

You may, however, in addition to declaring "Made in India," mention that this comes from Delhi, a region of India where pollution contributes to the unique flavor of the pickle, and so on. I suggest you to download this article EXIMA’s Library | What You Need to Know About the Rules of Origin, which explains the ROO from every angle.

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