Branding a country of origin

That’s a good question. First and foremost, you must understand that ROO is not branding, but rather a declaration of country of origin.

Trade pacts, quotas, tax brackets, and restrictions are all negotiated and implemented on a country-by-country basis.

You may, however, in addition to declaring "Made in India," mention that this comes from Delhi, a region of India where pollution contributes to the unique flavor of the pickle, and so on. I suggest you to download this article EXIMA’s Library | What You Need to Know About the Rules of Origin, which explains the ROO from every angle.