E-commerce site

"Find bellow the 5 essential components of a successful E-commerce site:1. Good Experience for Mobile ShoppersIn 2013, 55% of people purchased from mobile devices rather than from PCs and laptops, so ensuring that your ecommerce website is mobile friendly is a must. Mobile’s increasing market share means that your online shop should have a mobile first strategy to ensure you’re getting conversions no matter what device.2. Easy Checkout ProcessThe biggest conversion killer for your online store is potentially your checkout process. You could easily be losing up to 67% of customers if your checkout is poorly planned or designed. Striking a balance between good functionality, usability and building trust are key to offering a good checkout experience.3. Guest Sign UpsLaborious registration forms can increase the likelihood of your customers abandoning a purchase at checkout so give customers the option to checkout as a guest rather than register an account. Online shoppers are keen to make their purchases quickly and can easily be distracted, so help them (and you) achieve their goal by giving them a quicker option to check out as a guest user.4. Good Quality Product PhotographyProduct photography could be the single most important aspect of your ecommerce site. This is what helps your user get ‘buy in’ and is often the first experience of your product, so make it count.5. Have a Clear Returns PolicyThe first part of a good returns policy is to try to prevent the return. People return their products when they’re disappointed so write clear and accurate product descriptions. However having a well structured and easy to find returns policy can actually help your customer make the decision to purchase because they feel confident they can get a refund or exchange easily if there’s an issue."