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Price Standardization Meaning

Cork and Articles of Cork
From United States of America
To Canada
169 views / 1 experts
Nov 23, 2022

What is price standardization?

1 answer

Leon L.
Nov 23, 2022

Price standardization is price strategy for international markets based on setting a price for the product as it leaves de factory. At its simplest it involves setting a fixed world price at the headquarters of the firm. This fixed world price is then applied in all markets after taking account of factors such as foreign exchanges rates and variance in the regularity context.

This pricing strategy might be appropriate if the firm sells to very large customers, who have companies in several countries. In such a situation the firm might be under pressure from the customer only to deliver at the same price to every country subsidiary, throughout the customer┬┤'s multinational organization.

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