It's not surprising that mobile commerce sales are breaking records as the number of smartphone users globally rises year after year. Nevertheless, while developing a digital marketing strategy, it can be helpful to be aware of certain mobile usage statistics.
According to the most recent data on the global smartphone market share as of October 2022, US phone manufacturer Apple is in the lead with a market share of 28.43%. This indicates that over three out of ten smartphone users use an Apple device globally.
Samsung is ranked second among the most well-known smartphone producers. Just 0.24% separates the South Korean company from Apple in terms of market share for smartphones (28.19% vs. Apple).
With a combined market share of 56.62%, Apple and Samsung are the market leaders in the smartphone sector. In reality, since 2013, these two smartphone producers have dominated the industry.
The data also reveals that over the past few months, Apple and Samsung have been trading places. Samsung had maintained its position as the market leader up until September 2021, albeit by a small margin. But in October of that year, Apple passed Samsung, and it kept the top spot for a few months before Samsung reclaimed it in March of 2022. The first time since then that Apple has regained the lead is in October 2022.
With 12.73% of the overall market share, Xiaomi is the third-largest smartphone brand. Given that the Chinese company was only established in 2010, this is noteworthy. The past five years have seen the majority of Xiaomi's expansion. The phone manufacturer held only about 2% of the market before 2017. However, it increased its share that year by more than doubling it, finishing the year with 4.75%.
Where Is the iPhone Made?
The iPhone is without a doubt the most recognizable smartphone in the world. Apple holds a market share of around 20% and delivers close to one billion devices annually. You might be wondering where the iPhone is created and how the newest model gets to customers so swiftly each generation when so many phones are flying off the shelves year after year. Let's dissect it.
Where Do iPhone Components Come From?
While it may be tempting to accept the “Made in China” label on an iPhone at face value, not every component of an Apple product originates from a single location.
For instance, either Samsung or LG manufacture the iPhone's display in South Korea. On the other side, the DRAM and flash memory most likely come from Kioxia's Japanese manufacturing facilities. Additionally, the Gorilla Glass used to shield the screen might have originated at a Corning facility in the United States, Taiwan, or Japan. While the unique silicon for Apple's A-series SoC is created in California, it is produced by the Taiwanese manufacturer TSMC. And with this list, we've only just begun to touch the surface.
Apple also depends on other suppliers for smaller, occasionally special-order parts including OLED drivers, WLAN chipsets, USB microcontrollers, and power management ICs. These can be purchased from both bigger manufacturers in Southeast Asia, such as Texas Instruments and Broadcom, as well as smaller ones.
Where Are iPhones Made and Assembled?
Now that we've cleared up the individual parts, who actually creates the iPhone before it gets to you? Previously, factories in China were used to produce every single iPhone, but this is beginning to change.
However, China continues to house the majority of the factories used to assemble iPhones. The biggest one, run by production partner Foxconn, is in Zhengzhou and has over 300,000 employees. According to many, the complex is more like a small city than an ordinary industrial site. Given that Foxconn apparently assembles more than 500,000 iPhones in a single day here, this is hardly shocking. However, given Apple's plans to shift some manufacturing to nearby nations like India and Vietnam, that might not last indefinitely.
Where is Samsung Made?
The largest manufacturer of smartphones worldwide is Samsung. The corporation shipped roughly 300 million units alone last year, according to data from several industry trackers. As you can guess, producing more than a quarter of a billion devices annually calls for a huge production network.
The business operates factories in a number of different nations. However, it doesn't really matter where Samsung phones are manufactured.
China. It makes sense that the majority of Samsung Galaxy phones are produced in China. After all, China is the world's center of manufacturing. Additionally, it is where the majority of Apple's iPhones are made. Not to mention how Chinese OEMs now control the majority of the smartphone industry. In reality, Samsung closed its final smartphone facility in China this year. The business stopped producing phones in the People's Republic in 2019. Samsung had two facilities in China before, but it had to reduce output when the country's market share fell below 1%. Samsung no longer sees any financial benefit from producing its phones in China. That's why it stopped doing that at this point.
Vietnam. Actually, the majority of Samsung phones are produced in Vietnam. In the Vietnamese province of Thai Nguyen, Samsung has two plants that produce smartphones, tablets, and wearable technology. To grow its output in the nation even more, the corporation is currently building a second factory. 120 million units are produced annually by the current manufacturers. Vietnam is the primary source of Samsung's global supplies, including those for regions like North America and Europe.
India. India is home to not only Samsung's largest mobile plant, but also the largest manufacturing facility for mobile phones globally, measured by production capacity. Samsung had previously declared in 2017 that it will spend $620 million to expand the manufacture of smartphones in India. In 2018, it opened the factory in Noida, Uttar Pradesh. This facility can currently produce 120 million units annually.
The Indian market will receive a large portion of the supplies. For Samsung, it is one of the most lucrative markets for smartphones. Samsung needs domestic manufacture in order to successfully compete against its rivals on pricing, given the import levies in the nation. Additionally, the business has begun producing its Galaxy M and Galaxy A series phones here. Samsung may also export smartphones made in India to markets in West Asia, Africa, and Europe.
Where is Xiaomi Made?
The young Chinese tech company Xiaomi, which means "millet" or literally "small rice," has been making waves in the smartphone sector. According to research group Canalys, the company has risen to become China's top smartphone provider four years after its founding. The majority of Xiaomi phones are made in China.
More contract manufacturers are being hired by China's Xiaomi Corp to produce its smartphones in India, giving the company more clout in a market where it already ranks among the top smartphone brands. In a highly competitive market with some of the lowest voice and data rates in the world, Xiaomi has been making phones in India for more than half a decade and has seen rapid growth.
The majority of the components for smartphones will be produced locally or obtained from India, the business stated. "Now 99% of our smartphones and 100% of our smart TVs are built in India."
With a 26% market share in 2020, the corporation continued to sell the most smartphones in India, according to research firm Counterpoint's findings. Its most recent development plans coincide with a period when Chinese companies are being closely watched due to escalating tensions between New Delhi and Beijing that started with a border incident last year.
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